I saw a post about Dokumo Girls at C Scout Japan.
"The 'real fashion' movement, characterized by a devoted following to the fast fashion of Shibuya 109 and the pages of magazines like Vivi, has gotten a bit more real. In addition to their stable of popular professional models, fashion magazines often use 'reader models', non-professional, non-agency wanna-be models who, in response to ads in the magazine or website, send in photos and an applications".
Is Dokumo Girls representative of what Henry Jenkins has called 'participatory culture'? Is the democratization of style and expression in the arts online spreading into the enclaves of high fashion? It will be interesting to see if participatory fashion brings with it a shift towards more 'realistic' body shapes and sizes. I'm not holding my breath on this one.
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