Burberrys have come a long way since their iconic trench coats made their way from military trenches to become a global status symbol. In recent decades, the brand has suffered from a lack of stylistic innovation. This has all changed recently and some amazing new styles are to be found for both men and women.
Today, I discovered that their East London based Factory Outlet / Shop (29-53 Chatham Place, E9 6LP) is only a 10 minute walk from where I am staying. So I made my way there this afternoon and have returned home disappointed. I was hoping to pick up a black jacket or overcoat. But the men's selection at the outlet is dismal - mainly boring polo tees and jeans, though they do have an extensive accessories collection for both men and women. They just didn't have any jackets or overcoats which is what I was after. Actually, they did have some nice messenger bags too for £149.
If you are a woman however, you are in luck. They stock a full range of clothing including jackets, overcoats, skirts, dresses, and accessories. They have some beautiful stoles also. Fortunately, they have realized entire worlds exist beyond plaid / checks. I do like the women's quilted overcoat (below).
Price wise, you can pick up a good deal if you were to visit regularly... though I would always check online also from reputable dealers on Ebay. Security is intense so don't forget to check your bag in as the guards can be rather bossy. The store is open 10-6 Mon-Sat, 11-5 Sun.
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